Celebrate Life’s Cherry Armstrong scoops UK prize

Celebrate Life SA Executive Director, Cherry Armstrong, walked away from the South African Chamber of Commerce UK Annual Business and Community Awards with an award for Serving Community in South Africa. The award aims to recognise an individual who has made a significant contribution to their community through their dedication and personal effort.

Held on Wednesday, 16 May at the Millenium Gloucester Hotel  in London, the awards featured a range of finalists across different categories.

Cherry says, “I had no expectations of the evening except to get Celebrate Life onto an international platform so when they called up the four finalists in my category first and announced me as a winner, I was blown away.”

The mother-of-three who launched Celebrate Life 13 years ago travelled to London for the awards. She says, “I finally feel that we have grown the organisation to a point where we are respected and recognised not only for our transparency but for our commitment to sustainable projects that aim to uplift South Africa’s most in-need communities.”

The awards offered Cherry a chance to rub shoulders with an array of people who are giving back in their own communities and support projects like Celebrate Life.

With a trophy under her belt, Cherry’s next initiative is fundraising to climb Mount Kenya, where a team of women will summit in October in order to highlight female empowerment and drive more funding into the Ubuntu Breadmaking Oven Project.

They are calling on corporates to get involved and support Celebrate Life as a CSI project. Corporates can receive an SED certificate to assist with BEE points and an 18A tax certificate to help with tax savings.

Cherry also thanks all Celebrate Life donors, sponsors and supporters. Without them, she says, an award like this would not have been possible.

Well done Cherry!

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